MyDataHub vs Cognism, Apollo, Lusha and ZoomInfo
For UK business email data, compared on what you can check before you pay. We read each company's own website on 8 November 2026. MyDataHub is our own product, so every competitor fact links to where we read it.
If you need named UK business contacts and want to count, price and buy them yourself, MyDataHub by Emailmovers is built for that: 1,568,550 named UK business contacts (counted 31 October 2026), free counts with no account, and 25p a record falling to 17p ex VAT, with no seats and no minimum order.
Cognism, Apollo, Lusha and ZoomInfo are sold by subscription, seats, credits or a sales quote, depending on the company. They suit teams that want more than a UK email list, for example Apollo's email sequences or ZoomInfo's phone dialler and email tool. Lusha describes itself as a data layer that does not send messages.
How do they compare?
| What you can check | MyDataHub | Cognism | Apollo | Lusha | ZoomInfo |
|---|---|---|---|---|---|
| Published price | Yes. 25p a record up to 9,999, 22p from 10,000, 19.5p from 25,000, 17p from 50,000. Or 40,000 credits for £1,249. All ex VAT. | No list price. A personalised quote. Its Sales Prospecting packages include 5 seats. | Yes. A free plan, then $49, $79 or $119 per seat a month, billed annually. | A free plan (40 credits a month, one seat). Paid plans are priced on its pricing page. | No paid price published. Talk to sales. |
| How you pay | Per record. One credit buys one complete UK record. No seats, no minimum order. | A subscription per team, with credits: 1 credit reveals 1 contact. | Per seat, with credits granted at the start of each billing cycle. | Credits: 1 for a verified email, 5 for a phone number. | Not published. |
| Try before you buy | Free counts, breakdowns and quotes with no account. 100 free credits for a new account with a work email, once per company, no card. | Talk to sales for a personalised quote. | Free plan. | Free plan. | A free trial, and a free plan, ZoomInfo Lite. Its Community Edition gives more credits in return for sharing your contacts. |
| AI assistants (MCP) | An assistant can count, preview, quote and, with your confirmation, order. You sign in from the assistant, with no key to copy. | Read-only, for Standard and Pro customers, since September 2026. | Yes, including sending emails and sequences. | Yes, on every plan. It cannot send messages. | Yes: research, search and enrichment. |
| Agent-to-agent (A2A) | Yes, through the Emailmovers account manager agent and its published Agent Card. It ran an anonymous MyDataHub count for us, agent to agent, on 8 November 2026. Orders were not part of that test. | None found at the standard address. | None found at the standard address. | None found at the standard address. | Could not be checked (the request timed out). |
Sources, read 8 November 2026: Cognism pricing and Cognism's MCP guide; Apollo pricing and Apollo MCP documentation; Lusha facts for AI assistants; ZoomInfo pricing, ZoomInfo's Community Edition FAQ and ZoomInfo MCP documentation. Agent-to-agent: we requested /.well-known/agent-card.json on each company's website. Prices and features change. If something here is out of date, tell us at enquiries@emailmovers.com and we will correct it.
When is MyDataHub the better fit?
- You want UK business email data, not a whole sales platform. 1,568,550 named UK contacts, filtered by industry, job level, location and company size.
- You want the price before you talk to anyone. Count for free, see the quote, then buy. 300 records at 25p is £75 ex VAT.
- You buy now and then, not every day. No seats to pay for each month, and no minimum order.
- You use an AI assistant. Add MyDataHub to Claude or another assistant, sign in, and it can count, quote and order for you, with your confirmation before anything is charged.
- You would still like a person to talk to. Self-service comes first, and the Emailmovers team is there if you want help.
When might the others suit you better?
If you need contacts outside the UK, or a sales platform that also runs your outreach, look at the others. Apollo describes email sequences on its own pages, and ZoomInfo describes a phone dialler and email tool. If phone numbers matter most, Cognism highlights phone-verified mobile numbers, and Lusha prices phone numbers by credit.
Can Emailmovers do more than sell the data?
Yes. MyDataHub is made by Emailmovers, which can also clean and top up your own lists, send your emails through its own platform, Deliverite, or run the whole campaign for you.
Frequently asked questions
Is there a UK alternative to Cognism, Lusha or Apollo?
Yes. MyDataHub by Emailmovers, our own product, sells named UK business email data at a published price per record: 25p a record falling to 17p, with free counts, no seats and no minimum order. Cognism quotes per team, Apollo and Lusha sell plans with credits, and ZoomInfo asks you to talk to sales (all read on their websites on 8 November 2026).
Is MyDataHub cheaper than Cognism?
Cognism does not publish its prices; its pricing page offers a personalised quote, and its Sales Prospecting packages include 5 seats. MyDataHub publishes its price, 25p a record falling to 17p ex VAT, so you can price a list before you speak to anyone.
Can an AI assistant buy UK B2B data?
With MyDataHub, yes. Add https://mydatahub.emailmovers.com/mcp to Claude or another assistant and sign in with your MyDataHub account. The assistant can count, preview and quote for free, and it orders only after you confirm the quote.
Which is best for a small business?
One with no minimum order, a published price and a free count. MyDataHub has all three: 300 records at 25p is £75 ex VAT, and a new account with a work email gets 100 free credits, once per company, with no card.
Can I talk to a person?
Yes. MyDataHub is self-service first, and the Emailmovers team is there if you want help. Email enquiries@emailmovers.com.